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Cracked are back with The Crumb –your ultimate insight into the modern-day world of food and drink. From tech-savvy coffee shops changing the game on traceability to innovative and elastic ice-cream, we’ve wrapped up the latest insights and most prominent trends impacting the high street so you don’t have to.

Throughout the year, we go from street-to-street, pop-up markets to trendy cafés in search of real-time trends, carrying out hands-on research for this quarterly report. In this issue of The Crumb, you’ll see how our handpicked trends have developed over the last quarter as we take you on a tour of Camden to seek out the hottest new flavours in food and drink.

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For cracking insights and information on the places we visited, check out our Summer edition of The Crumb.

Written by // 12th July 2022

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