Creative. curious. food and drink obsessed.
We're an independent creative marketing agency bringing unique perspectives to the food and drink world.
Why? Because marketing should be as brave, bold, and tempting as the food, drink and services it stands for.
Since 2016, we've been zigging because the industry keeps zagging.
Concocting campaigns to catapult brands up the food chain. Serving up industry truths and mouth-watering creative that wows and works.
We started out in food and drink.
Loved, lived and breathed it. We’ve been the barista. Styled the food. Been behind the lens. Now, we blend that industry experience with bold creative.
So – big brand or small start-up – we always promise courageous creativity, relentless curiosity, and stellar food and drink experience.
“Their foodservice expertise, understanding of the channels we operate in and solid B2B marketing skills make the briefing to delivery of campaigns a seamless process. The team also respond quickly to urgent business requirements when needed and are a pleasure to work with.”
Oona Rosser
Senior Starbucks® Brand Manager, Nestlé Coffee Partners UK & I
“The team have an innate ability to understand our needs and roll with the invariable challenges that our fast-paced approach brings, all with a smile on their faces”
Dee Wilkinson
Sales Director, CH&CO
“The team are absolutely amazing to work with, showing such passion, creativity and drive during the projects, clearly understanding our needs and the desired results, as well challenging and encouraging us in our thinking.”
Hannah Hughes
Marketing and Retail, Concept Director Operations Performance, ISS UK
“I love working with Cracked. They proactively provide solutions to everyday customer/trade challenges and they offer a wealth of experience in the foodservice channel across all sectors.”
Phil Thornborrow
Foodservice Director, Quorn® Professionals UK & Europe
“Cracked are easy to work with; they’re flexible and will happily respond to a structured brief or a ‘problem to solve’. They understand B2B and have a good mix of experienced professionals, so are willing to challenge client thinking (when necessary) to target a better outcome.”