In a post-pandemic world, the goalposts for workplaces had changed. And NESCAFÉ wanted to do something about it. To encourage and inspire workplaces across the nation to get together, chat over a cup of coffee, and make the coffee break ‘work’ for them.
With our cracking track record from previous projects with the NESCAFÉ team, we were tasked with the challenge…
Amplifying the coffee break
Building on NESCAFÉ’s ‘Good People Deserve Good Coffee’ narrative, we created a clear, authentic, and impactful campaign message for employers – ‘Make Chat Work’. And an activation that helped them boost workplace wellbeing meaningfully.
In three short words, we captured what this campaign was going to be about – inspiration, emotion, and purpose. Making the humble coffee break the hero.
Making chat work
With our help, NESCAFÉ got people chatting. Not just about work, but the stuff that really matters. We helped them make new connections and deepen current ones.
How? With key visuals for print and digital channels. A motivational campaign video with spoken word poetry. And free, downloadable and printable toolkits packed with ideas on how employers could ‘Make Chat Work’ in their workplace. We even took ‘coffee chats’ on the road with a NESCAFÉ coffee van!
Our effective campaign put the warmth back into the coffee break, and the workplace!