As the official sponsor of the Macmillan Coffee Morning 2021, NESCAFÉ was keen to give Macmillan Cancer Support a sweet boost in donations. The question was, how could Cracked bring the nation’s favourite coffee, NESCAFÉ, together with a good cause to raise money for a much-loved charity?

Our answer… Leverage Nestlé Professional’s out-of-home customer channels to promote awareness of Macmillan Coffee Mornings. Engage people through social/event activations. And launch a customised activation with key partner, Compass Group UK&I (Compass).

Creating a stress-free start to the workday

Organising a coffee morning on top of daily duties is a big ask for any office. So, we made workplace Macmillan Coffee Mornings stress-free and easy to organise and host.

For all Nestlé Professional customers, we created a super simple coffee morning generator, dishing out playlist ideas, coffee menus, quizzes, games, and workplace-specific cake recipes. Not your average coffee morning, right? Think downloadable and shareable content like awareness posters, social assets, bunting, and cake labels to inspire workplaces to host!

We managed the whole process – from the campaign concept plus creation of assets and generator content to organising activities, event décor, and the celebrity-hosted agenda.

The ultimate coffee morning

The icing on the cake? A ‘Showstopper Challenge’ for Compass catering teams!

We challenged all Compass workplace sites to create their best cake yet, rewarding the winner with the ‘ultimate’ workplace coffee morning with celebrity guest, Lisa Faulkner, filmed by us.

Nestlé Professional’s goal was to connect with new and existing customers. Our activation engaged and inspired colleagues, and brought joy, unity, and funds to a worthy cause.