Changing Spaces: Why Hotels are Unlocking Doors to Innovation
When we say ‘creative ingenuity’, what springs to mind for you? For us, it’s definitely about jaw-dropping, impactful visuals and copy that makes you think. But it’s also about savvy ideas grown out of curiosity to do more. The ones that make a business do something differently, carve out their niche, and create new opportunities. […]
The food and drink brands making new waves in health, wellness, and sustainability
Ever since we can remember, health and wellness trends have shaped the food and drink industry, and how we choose to eat. And in more recent years, sustainability has too. In fact, eating healthily is front of mind for 45% of people1, and 80% are willing to pay more for sustainably produced or sourced goods.2 […]
Cracked news: We’re a ‘The Drum Recommends’ agency!
We’re thrilled to announce that we’ve just been recognised as a ‘The Drum Recommends’ agency! What’s the big deal? Well, this isn’t your run-of-the-mill accomplishment – it’s the only advertising and marketing accolade that’s 100% based on client ratings. That’s right. Real clients. Real ratings. No smoke and mirrors. Every year, The Drum records detailed […]
Cracked’s ‘Plant-Based Expo’ Hot Takes
Messaging beyond labels, towards authentic connections and flavours After two decades of growth, we’re seeing a plateau in the plant-based market. From economic uncertainty and an end to COVID-19 worry to healthwashing and greenwashing, people are moving back to their meaty ways, despite 49% still moderately avoiding meat products. So, what are brands doing now? […]
Why should we teach kids about food sustainability?
According to the WWF, 60% of the world’s land surface is used in agriculture and food production.1 That’s not a number to joke about. And with so much land being taken up for agricultural use, surely it’s important for future generations to learn how to sustain it sustainably, right? Well, easier said than done. Since the […]
How to build a strong relationship with your agency
In today’s fast-paced, instant and competitive landscape, generating new leads is at the top of the priority list for brands and agencies alike. More leads mean more customers. Which means more sales. And more revenue.
The power of odd numbers in content marketing
When was the last time you saw an article with ‘3 ways to…’, ‘5 tips on…’, ‘7 benefits of…’ in the title? Oddly enticing, right? Made you want to click and get to the juice of it, we bet! Well, it turns out there’s a whole load of psychology behind that. Research suggests that having […]
How to create a positive company culture through wellbeing
Organisations that want to thrive in the modern world need to prioritise the wellbeing of their most valuable asset – their staff. With the high pressures and the constant demands our fast-paced world puts on people, companies that create a thriving wellness culture will set themselves up to outperform others.1 As it stands, over 15% […]
Where to find budget-friendly food insights and trends
It’s fair to say that pretty much everything we do in marketing is underpinned by insight. To meet our target audience’s needs and desires, we need a deep understanding of the different (and constantly changing) factors at play. Insights are a key ingredient of any marketeer’s toolkit – useful for developing our understanding of market trends, and for […]
Planning a food photoshoot? Discover Cracked’s top 5 tips for success!
We’ve been there. You’ve got the creative idea, your branding’s looking great, now all that’s left to ace is the photoshoot. In theory it’s simple – hire your photographer, check your chef and ingredients are good to go, and hit the road. But in fact, there’s more than meets the eye to finessing a foodie photoshoot! We know that […]