For our autumn ‘22 food tour, we hit the streets of Soho, London, to get cosy with fun flavours and concepts from both the small start-ups and high street chains in the big city.

From innovative fusion cuisines to planet-conscious packaging, this tour dives right into the action, connecting sustainability, technology and taste. Food brands are embracing contactless payments and vertical farming to boost efficiency and sustainability, with brands like Neat Burger leading the charge in offering eco-friendly options while leveraging self-service technology for a seamless customer experience.

What’s more, we experience the places where tradition meets innovation, from Mamasons’ unique Filipino flavours to Island Poke’s inventive Poke Bao. As nostalgia takes centre stage and cultural fusion flourishes, people are being treated to indulgent delights and health-conscious alternatives with brands looking beyond classic flavours, towards unique and buzzworthy flavour innovations to keep up with consumer tastes.1

With consumers most likely to cut back on eating out and takeaways in the face of the rising costs of living, creativity in the industry and adventure on the high street is going to help brands encourage consumers to keep spending their money with them. And if this food tour shows anything, it’s that brands are more than ready to rise to the challenge.

“It’s incredible to see how brands are taking the traditional to new horizons. This tour was packed with planet-conscious, internationally-influenced formats and flavours that people need to take note of.”

Georgina Triniman, Senior Marketing Manager

Hungry for more insights from the world of food and drink? Why not reach out to discover what our research team can whip up for you?

  1. Chaucer Foods