Food has the ability to take us on a journey. And there’s been a significant rise in consumers seeking new culinary adventures, with 60% of people keen to explore venues offering exciting and novel cuisines.1
So, how exactly are consumers travelling through their taste buds on the high street, experiencing authentic dishes, and learning about different cultures in our feature segment? We took to Coal Drops Yard near King’s Cross — a vibrant hub for food, shopping, and art — to find out. Having opened in 2018, it boasts over 50 restaurants and hosts numerous creative exhibits throughout the year.
From innovative click-and-collect apps and sustainable packaging solutions to authentic Japanese curry and fusion Korean toasties, each stop offered a unique taste and insight into how technology, sustainability, and cultural curiosity are shaping the high street food scene.
“Consumers want authentic and innovative dining experiences that resonate with their values. Coal Drops Yard showed how technology, sustainability, and cultural exploration are revolutionising the food scene. For anyone keen to stay ahead in the food and drink game, keep your eyes on this place!”
Georgina Triniman, Senior Marketing Manager
Hungry for more insights from the world of food and drink? Why not reach out to discover what our research team can whip up for you?
1 Bidfood 2022 Trends Report, 2021