In the season of new beginnings, we sprung into action to bring the inside scoop from our first food tour of 2024 in the world-famous Notting Hill…
From the colourful, cuisine-packed streets of Notting Hill to the culinary delights of Selfridges, this tour discovers how chefs with multicultural backgrounds are merging their influences to create bold and new flavour combinations unique to their heritage, why 68% of people are interested in British fusion dishes1 and why 56% are willing to pay more for authentic dishes.
What’s more, we also taste how top food outlets like Indi-go Rasoi and La Maritxu are innovating their menus amid a cost-of-living crisis, blending tradition with unexpected twists to satisfy the adventurous British palate, 42% of which love the idea of mixing.2 Think new flavours, fusions, textures, and formats.
Whether it’s Los Mochi’s endless list of punchy pairings, the vibrant Vietnamese-Australian fusion at Roll Baby or the bold Pan-Pacific flavours at Los Mochi’s, we’re buzzed that the coming months and year are all about exciting cuisines and cultures, and the jaw-dropping results you can get when they collide. Our bags are packed for a year of exploration and surprise!
“The big takeaway here was fusion cuisines. From British-Indian flavours to Aussie-Vietnamese twists, it was great to see how contrasting cuisines are complementing each other in exciting ways.”
Georgina Triniman, Senior Marketing Manager
Hungry for more insights from the world of food and drink? Why not reach out to see what our research team can whip up for you?
- Mintel, Global Food and Drink Trends 2024
- ASDA Trend Book 2023-24