For the summer ’23 tour, we put the miles in to find the drinks making a splash on the high street. From Carnaby Street to Russell Square, and Marylebone to Covent Garden!
CGA says premiumisation is rising in its ‘Cost of Living Pulse 2022’ report. Yes, while people are buying fewer drinks, they’re reaching for quality. This could be down to people looking for better value in a cost-of-living crisis, seeking escape through indulgence, or putting their wellbeing first and paying more to prioritise this.
We’re also seeing a huge focus on sustainability, with 61% of people thinking coffee shops still rely too much on single-use packaging.1 Consumers want plastic alternatives to enhance their experience, be convenient, and inspire positive change.
As for the low- and no- alcoholic beverages sector, brands have raised the bar on quality (finally!). No longer ‘sparkling fruit juices’. But proper low- and no-booze beer, wine, sparkling wine, and spirits. Dry January is fast becoming ‘dry all the time’ with people wanting more lower ABV drink options on a night out.2
This food tour shows that we’re still riding the ripple effect of the pandemic. Not just financially, but with the rise of health-focused drinks and trends. Whatever’s in store, we’ll be testing and tasting our way through the food and drink trends causing the biggest splash.
“People want more options that balance mind, body and soul. From Hong Kong tea and hot chocolates to mindful no- and low-alcohol drinks, it’s incredible to see where brands are taking the drinks sector.”
Georgina Triniman, Senior Marketing Manager
Hungry for more?
1. Allegra World Coffee Portal: 5 factors shaping UK coffee chains in 2023
2. Good Housekeeping: The 2023 Drink Trends Our Experts Are Loving