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May 10th, 2020

Before Cracked, I had my own agency in South Africa – working with brands like Nestlé, De’Longhi, Kenwood, and PepsiCo. I also dabbled in the fabulous world of being a restaurateur and developed my own ready-to-bake brand.

In my role, I enjoy supporting and developing the strengths of my team and elevating marketing ideas and brand campaigns.

The value I respect most at Cracked is ‘Rooted in humility’ because I believe that honesty and transparency is the best policy. I’m loyal and like to build long-term relationships based on trust.

In my spare time, I bake, draw, get outside and cheer from the sidelines supporting my three boys with their sport – come rain or shine!