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May 10th, 2022

Before Cracked, I studied nutrition with food marketing at university before having various roles in the food industry, most recently as a brand executive at a food subscription company where I ran social media and assisted in PR.

In my role, I enjoy being able to connect with clients and work with them to understand their expected outcomes, taking a brief on a journey from being an idea to an elevated reality. 

The value I respect most at Cracked is ‘Unapologetically brave’. We live in such a dynamic environment, especially in the food industry. So, to be heard you need to do things a little differently. And that takes guts.

In my spare time, I’m either researching the next best place to travel to and eat out at, or I’m in the midst of calm coffee catch ups, long walks and all-day breakfasts!