Our story - Cracked Marketing

We’re an independent creative marketing agency bringing unique perspectives to the food and drink world.

Why? Because marketing should be as brave, bold, and tempting as the food, drink, and services it stands for.

Since 2016, we’ve been zigging because the industry keeps zagging.

Concocting campaigns that wow and work. Catapulting businesses and brands up the food chain. Serving up industry truths and mouth-watering creative, one pixel at a time.

We started out in food and drink.

Loved, lived and breathed it – on both sides of the counter. We’ve worn the barista’s apron. Styled the food. Been behind the lens. So we bring a unique, diverse blend of industry experience and bold creative to the table, every time.

Big brand or small start-up – size doesn’t matter. We always give the same promise…

Courageous creativity. Relentless curiosity. Stellar food and drink experience.

"Cracked are easy to work with; they're flexible and will happily respond to a structured brief or a 'problem to solve'. They understand B2B and have a good mix of experienced professionals, so are willing to challenge client thinking (when necessary) to target a better outcome. They're very honest when they feel a brief is not best suited to their capabilities, which is refreshing. Overall an enjoyable and collaborative agency to work with."

Simon Baggaley

Marketing Manager, Customer/Channel,
Nestlé Coffee Partners
"I love working with Cracked. They proactively provide solutions to everyday customer/trade challenges and they offer a wealth of experience in the foodservice channel across all sectors. They truly are a full-service marketing agency. From brand and strategy development to 360° campaign activation, social media and day-to-day customer activations and support. They go the extra mile to ensure briefs are delivered in full and on time and they go beyond the boundaries of a normal agency and truly integrate themselves into the team."

Phil Thornborrow

Foodservice Director, Quorn® Professionals
UK & Europe
"The expertise and guidance Cracked support us with is truly invaluable. The team are absolutely amazing to work with, showing such passion, creativity and drive during the projects, clearly understanding our needs and the desired results, as well challenging and encouraging us in our thinking. Cracked are a fantastic agency to work alongside, we have worked together on many successful projects, and we will continue to do so!"

Hannah Hughes

Marketing and Retail - Concept Director,
Operations Performance, ISS UK
"We’ve been working with Claire and the team at Cracked since 2019, on a whole variety of projects, ranging from brand curation through to tender design and management. The team have an innate ability to understand our needs and roll with the invariable challenges that our fast-paced approach brings, all with a smile on their faces! The combination of Cracked’s understanding of our industry, food trends, brand expertise, creative acumen and structured processes have enabled CH&CO to continue its intentional growth strategy."

Dee Wilkinson

Sales Director, CH&CO
"We’ve been working with Cracked on a variety of brand building and lead generation projects for several years. Their foodservice expertise, understanding of the channels we operate in and solid B2B marketing skills make the briefing to delivery of campaigns a seamless process - with clear goal setting and reporting on results at the centre of each project. The team also respond quickly to urgent business requirements when needed and are a pleasure to work with."

Oona Rosser

Senior Starbucks^® Brand Manager,
Nestlé Coffee Partners UK & I

creative. CURIOUS. FOOD AND DRINK OBSESSED.

We’re an independent creative marketing agency bringing unique perspectives to the food and drink world.

Since 2016, we’ve been zigging because the industry keeps zagging.

We started out in food and drink.

Let's get

creative. CURIOUS. FOOD AND DRINK OBSESSED.

We’re an independent creative marketing agency bringing unique perspectives to the food and drink world.

Since 2016, we’ve been zigging because the industry keeps zagging.

We started out in food and drink.

Let's get .st0{fill:#003333;} .st1{enable-background:new ;} .st2{fill:#FF6666;}

Let's get