Beating industry benchmarks with Nestlé Coffee Partners

Nestlé Coffee Partners (NCP) had three simple goals to hit. Boost awareness of the NCP brands within foodservice. Drive increased engagement with customers and prospects. And to generate new leads.
This called for a seriously strategic digital project. And thanks to our long-running partnership with the team, they trusted us to come up with a creative approach.

A community with purpose

For this to work, it wasn’t just about showcasing brands. It was about inspiring, educating and connecting a community on NCP’s LinkedIn.
How? With purpose-driven content that people would want to engage with and share! Becoming the go-to hub for coffee insights, new product development, NCP brand news, and its solutions and initiatives.  

Growing through insight

It all started with a social calendar – packed with engaging content as diverse as the coffee blends themselves. And content pillars connected to NCP’s target personas.
Our digital experts constantly ran regular social analytics reports, recommending new content that would perform well (based on engagement rates) to hit KPIs. But our curious minds wanted to see how much further we could go. So, we re-set KPIs to constantly raise the bar.
The result? Excellent organic follower growth. 58% in the first year to be exact. And an average engagement rate of over double the industry benchmark.
The best part? We’re now responsible for community management of the page – lightening the load for NCP! 

Client

Nestlé Coffee Partners (NCP) 

Services

Strategy //Creative //Content //Digital 

Skills

Digital strategy //Marketing strategy and consultancy //Social media //Graphic design //Creative copywriting

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Cracked have been instrumental in enhancing our B2B social media presence. From idea generation to content planning to asset creation, they oversee the entire process – they are truly like an extension of our team and the results speak for themselves!

Holly Kirkham, Senior Brand Manager, Nestlé Coffee Partners