Making a splash in foodservice
The branding had to tie its three foodservice cereals (Bran Flakes, Crisp Rice, and Corn Flakes) together, sit proudly alongside CPW’s portfolio of Nestlé cereals, and rival the other big brand cereals in the Education, Care, Workplace, Hotels, and Travel channels.
Joy by the bowlful
Our mission? Create a memorable brand all about quality, taste and affordability without compromise. And Harvest Home® deserved a brand identity packed with warmth. Like a vibrant harvest sunshine.
Working closely with the CPW team, we built a vision of how Harvest Home® could evolve to become a major player in the space.
The result? Bold and wholesome branding. A visual identity, a meaningful brand voice and a story and values that really spoke to each channel. Solving customer pain points. Shining a bright light on Harvest Home® as THE go-to staple for them and their end consumers – whenever and wherever.
Client
Cereal Partners Worldwide
Services
Strategy //Content //Creative //Digital
Skills
Brand development //Marketing strategy and consultancy //Conceptual development //Logo and branding //Graphic design //Creative copywriting //Photography
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