Building a brand identity as warm as harvest sunshine.
We’ve built a wonderful relationship with Cereal Partners Worldwide (CPW), based on trust and innovation. So, when we were challenged to create the branding for its foodservice cereal range, Harvest Home®, we couldn’t wait to get cracking…
The branding had to tie its three foodservice cereals (Bran Flakes, Crisp Rice, and Corn Flakes) together, sit proudly alongside CPW’s portfolio of Nestlé cereals, and rival the other big brand cereals in the Education, Care, Workplace, Hotels, and Travel channels.
Our mission? Create a memorable brand all about quality, taste and affordability without compromise. And Harvest Home® deserved a brand identity packed with warmth. Like a vibrant harvest sunshine. Working closely with the CPW team, we built a vision of how Harvest Home® could evolve to become a major player in the space. The result? Bold and wholesome branding. A visual identity, a meaningful brand voice and a story and values that really spoke to each channel. Solving customer pain points. Shining a bright light on Harvest Home® as THE go-to staple for them and their end consumers – whenever and wherever.
Cereal Partners Worldwide
Strategy //Content //Creative //Digital
Brand development //Marketing strategy and consultancy //Conceptual development //Logo and branding //Graphic design //Creative copywriting //Photography
Cracked’s energy and expertise has been top class from day one. They delivered above and beyond our expectations and have given the brand the time and dedication it deserves.
Mikey Billingham, Out-of-Home Channel Manager, Cereal Partners Worldwide
Content // Creative // Digital // Strategy
Content // Creative // Strategy
You bring the challenge. We’ll bring the experience and creative horsepower to crack it.
Get in touch on firstname.lastname@example.org//0203 026 7480
Cracked Foodservice Marketing Ltd, Suite 6&7, 45 – 47 Monument Hill, Weybridge, Surrey KT13 8RN UK