Tucking into the brand
It was time to immerse! Cue client workshops and meetings. Giving us the insight to build The Savvy Chef’s brand messaging stack – complete with a brand mission, values, USP, elevator pitch and more.
And it’s always savvy to see what else is out there, right? We dug into market and competitor research – looking at different designs, webpage layouts, features and functionalities.
Next up was ‘wireframing’ – creating a skeleton structure – which then led to us designing the full page.
And voila! We had all the ingredients to create a strategic landing page with purpose.
Creating and future gazing
Futureproofing was on our minds, too. The landing page was a short-term solution until a full website could be built post-launch. So, it was about creating a flexible page to evolve over time with new information.
We got cracking. Creating. Copywriting.
The client loved seeing the brand brought to life online! With punchy copy that said a lot in a few words. And disruptive designs with rich colours, bold fonts, and playful shapes and lines.
And what’s a launch without a social boost? Our LinkedIn strategy took care of that – through organic and paid media – which was a hit!
And now The Savvy Chef has lived and breathed the retail market, we’re about to enter phase two of the website build, and our social media management!
Client
The Savvy Chef (Monty’s Bakehouse)
Services
Strategy //Digital //Creative
Skills
Brand development //Website development //Conceptual development //Graphic design //Creative copywriting //Social media //SEO
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