A strategic landing page launching the plant-based brand in retail.
The Savvy Chef is a new plant-based brand making it easier for anyone to swap meat for tasty alternatives. Without compromising on taste or texture.
A launch event was already in the diary. UK retail buyers were hungry to sample the products. So, the brand needed an engaging landing page to inform and tempt them to enquire!
The Savvy Chef team knew we were fluent in food and drink, and had the right digital expertise to create a page that would grab buyers’ attention.
It was time to immerse! Cue client workshops and meetings. Giving us the insight to build The Savvy Chef’s brand messaging stack – complete with a brand mission, values, USP, elevator pitch and more.
And it’s always savvy to see what else is out there, right? We dug into market and competitor research – looking at different designs, webpage layouts, features and functionalities.
Next up was ‘wireframing’ – creating a skeleton structure – which then led to us designing the full page.
And voila! We had all the ingredients to create a strategic landing page with purpose.
Futureproofing was on our minds, too. The landing page was a short-term solution until a full website could be built post-launch. So, it was about creating a flexible page to evolve over time with new information.
We got cracking. Creating. Copywriting.
The client loved seeing the brand brought to life online! With punchy copy that said a lot in a few words. And disruptive designs with rich colours, bold fonts, and playful shapes and lines.
And what’s a launch without a social boost? Our LinkedIn strategy took care of that – through organic and paid media – which was a hit!
And now The Savvy Chef has lived and breathed the retail market, we’re about to enter phase two of the website build, and our social media management!
The Savvy Chef (Monty’s Bakehouse)
Strategy //Digital //Creative
Brand development //Website development //Conceptual development //Graphic design //Creative copywriting //Social media //SEO
Cracked has been a great partner for The Savvy Chef. From developing our brand proposition to designing the website and managing our social media, their cheerful attitude, expertise and creativity has impressed us from start to finish.
Joanne Veale, Brand Manager, Monty’s Bakehouse
Content // Creative // Digital // Strategy
Content // Creative // Strategy
You bring the challenge. We’ll bring the experience and creative horsepower to crack it.
Get in touch on firstname.lastname@example.org//0203 026 7480
Cracked Foodservice Marketing Ltd, Suite 6&7, 45 – 47 Monument Hill, Weybridge, Surrey KT13 8RN UK