Championing the coffee break with NESCAFÉ

In a post-pandemic world, the goalposts for workplaces had changed. And NESCAFÉ wanted to do something about it. To encourage and inspire workplaces across the nation to get together, chat over a cup of coffee, and make the coffee break ‘work’ for them.

With our cracking track record from previous projects with the NESCAFÉ team, we were tasked with the challenge…

Amplifying the coffee break

Building on NESCAFÉ’s ‘Good People Deserve Good Coffee’ narrative, we created a clear, authentic, and impactful campaign message for employers – ‘Make Chat Work’. And an activation that helped them boost workplace wellbeing meaningfully.

It made the humble coffee break the hero.

Making chat work

With our help, NESCAFÉ got people chatting. Not just about work, but the stuff that really matters. We helped them make new connections and deepen current ones.

How? With key visuals for print and digital channels. A motivational campaign video with spoken word poetry. And free, downloadable and printable toolkits packed with ideas on how employers could ‘Make Chat Work’ in their workplace. We even took ‘coffee chats’ on the road with a NESCAFÉ coffee van!

Our effective campaign put the warmth back into the coffee break, and the workplace!

Client

NESCAFÉ

Services

Strategy //Creative //Content

Skills

Marketing strategy and consultancy //Conceptual development //Campaign development //Graphic design //Creative copywriting //Photography //Video

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Cracked’s experience in B2B foodservice-specific marketing is exceptional. They are experts in their field and have a genuine passion for what they do. It sounds trivial, but not having to educate an agency in ‘out-of-home’ truly enables the relationship to be much richer, and as a result, deliver a much higher quality of work.

Nadia Roberts, Brand Manager, NESCAFÉ, Nestlé Professional