Boosting footfall and sales with a tailored social media strategy.
Part of the Star Pubs Group, The Red Lion pub in Shepperton was looking to drive footfall and awareness of what it had to offer… Next-level food and drinks, a roaring fire, a stunning riverside backdrop – the list goes on.But as a time-stretched hospitality business, posting was inconsistent. It couldn’t harness the power of social media to its fullest. With our experience in foodservice and social media strategy, we were tasked with managing the accounts and building a clear social media strategy and content plan to bring in local (and not so local!) crowds.
For starters, we zoomed in on Star Pubs’ competitor set. To explore the type of content really resonating with people. Next up was creating key content themes to inform and engage!Think weekly menu spotlights to drive interest in current offers. Re-sharing user-generated content to promote awareness and community spirit. Pouring the pub’s personality into its content with spotlights on team members and local suppliers. Stunning photography to showcase the colourful menu and its drinks. And a tailored promotional strategy to build anticipation for pub events.
Our social media marketing strategy consistently upped the pub’s Instagram and Twitter followers every month. And our weekly menu spotlight on its Fish & Chips Stack drove and sustained an extra 50 covers every Friday night.We also achieved around 70 covers a week thanks to the targeted coffee and brunch offer to drive footfall. And reached 18k+ people on Facebook in less than a month for the 2018 Christmas campaign.The cherry on top? Thanks to this success, we were asked to take on the social management of its sister pub, The Golden Grove in Chertsey.
Star Pubs Group
Strategy //Creative //Content //Digital
Digital strategy //Social media //Photography //Creative copywriting //Graphic design //Marketing strategy and consultancy
Our social media has definitely had a positive impact on sales since we invested in it. Cracked are a pleasure to work with – the attention and care they put into our social media was second to none. Nothing is ever a problem and their knowledge of this industry is a huge asset.
James Thomson, Director, The Red Lion Pub
Content // Creative // Research // Strategy
Content // Creative // Digital // Strategy